Top Benefits

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Increased Sales

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Increased Productivity

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Reduced Sales Administrative Time

Empower Your
Field Sales Force

Simplr’s field Sales Force Automation (SFA) Solution – for use on hand-helds by both Van Sales Teams and Order-taking Teams – that truly enables the sales force and makes them more productive, while giving Management visibility of the entire sales force and customer base.

Simplr SFA Features


  • Visit plans and market routes
  • Daily targets & tasks
  • Internal communication
  • Daily stock-taking & Automated loading

Market Intelligence

  • Feedback through surveys and other Market Intelligence activities
  • Store walks, competition price check, etc

Assisted Sales

  • Auto-prompts for potential upselling and cross-selling
  • Promotions and must-buy special items
  • Preload of likely order based on customer history

Product Promotion

  • A comprehensive digital catalogue of all offerings
  • Products with rates, photos, videos, descriptions, offers, etc.


  • Digital form with preset configurable fields for invoice generation
  • Filled at the time of sale

Asset Tracking

  • Maintenance status, cleaning schedule, etc. of assets like refrigerators, freezers.

Vending Machine Management

  • Replenish Machines
  • Record Meter Readings
  • Collect Cash

Credit Controls

  • Identification of previous defaulters
  • Requests for supervisor approval

Payment Collection

  • Outstanding invoices, receipts, payment collection and payment information

Tracking and Planning

  • Salesperson’s visits, time spent, Target vs Actual Sales
  • Strategies on achieving each target
  • Near real-time data and analytics

Potential for Increased Profit/Revenue

  • Reduced returns
  • Optimised inventory
  • Effective promotions
  • Credit management

Territory Management

  • Optimal sales routes
  • Segmenting customers into sub-territories
  • Tracking of planned routes vs actual routes

Workflow and Task Assignment

  • A sequence of functions to be completed as clear workflow
  • Configurable workflow components


  • Performance of territories and salespersons

Product and Promotion Planning

  • Complex offers in terms of discounts and FOC
  • Special items to be promoted

Planogram Development

  • Clear shelf-space planograms
  • Auto comparison of photos of real merchandise on the shelves against planograms

Promotion Management

  • Promotions by time and outlet
  • Based on plans created by merchandisers
  • Audit of final promotion results

Category Experts

  • Key to modern trade sales
  • Influencing consumer behaviour
  • Tracking activities and capturing real consumer inputs


  • New surveys designed and allocated to specific team members
  • Understanding consumer behaviour and purchase patterns

Some of Our Happy Customers

Contact us Anytime

Need more information? Or just want to learn how Simplr SFA can help you to fulfill your business requirements?

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